Are Traffic Exchanges a Waste of Time?
I recently had reason to join a traffic exchange, mainly as an test to see whether it would increase the traffic to my website.
\r Id just like to make a couple of observations regarding what I found. \r Now, I have to admit something of a biased view here. I am normally not a great fan of traffic exchanges. The main reason people join them is to get people to come to look at their particular offer. Now, given the main motivation of these people for going through the mind numbing exercise of click wait 20 seconds click wait 20 seconds click ad nauseum is to get people to visit their site the reality is you have maybe two seconds to grab their interest. \r However, from what I have seen some traffic exchange junkies just wouldnt have clue. They fit into three categories
The long explanation page that I need to scroll down to read all of it. \r My response: If I cant see it all in one screen view, without the scrolling, Im not interested.
The page that takes fifteen seconds to load. \r My response: If it takes so long to load that the timer runs out before I have a chance to read it, that probably means its a whole lot of hype trying to sell me something. Not interested.
The page that piques my interest but gives me no link to follow it up. My response: Believe it or not, I have actually found that situation on more than one occasion. The message was short, snappy and raised my interest. But I could not find any link to follow through. Oops, 20 seconds up, next page. Too bad, another potential customer gone.
So are they a waste of time? In cases like those I have just outlined, absolutely. \r However, you can work the system and, if you have a brief, one screen view description with an active link you can get people to click from your teaser to your actual site.(It helps if you code it so your actual sales pitch opens in a new window and you let the visitor know that) I have done that with a reasonable degree of success. It depends on how desperate you are for traffic, your conversion rate, and what each new customer is worth to you in the long term.
Graham Hunt, Thinker-in-Residence for The Ultimate Success Center has a new website particularly dedicated to issues related to self esteem. Go to http://www.self-esteem-articles.com
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