Archive for the 'Outbound Telemarketing' Category

Incoming Telemarketing Sales and Upgrades

Every incoming call to your business is a potential sale and you should consider each and every phone call, which does come into your company as a potential future customer and an incoming telemarketing sales call. You should also train your staff to ask questions of the customer and find out what it is they really want and figure out how your company can best supply them with their needs and desires.

This will help your company with sales upgrades from incoming telemarketing. Consider a suggestive sale at a fast food restaurants, when the person behind the counter asks you; would you like to super size that? Or would you like a pastry with your Starbucks coffee. Fast food restaurants estimate that 45 percent of the people will upgrade themselves if you ask the question or suggestive sell. This will increase sales and help with profitability.

Most sales training companies will recommend this as it is a known fact and that is that your current customers are 10 times more likely to buy from you than someone off the street. From a marketing standpoint it makes sense to spend more time and money on your current customers and helping them to everything that they need since they have already chosen to do business with you.

With incoming telemarketing sales upgrades it is very important to your business and you should pay attention to all aspects of this. You should train your employees to recognize customers who need more information and education them about your products and services. I sincerely hope you will consider this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Your Answering Machine is a Method of Telephone SalesThe tele-selling industry sub-sector often called Telemarketing breaks down their category by incoming telemarketing and out-...

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Understanding Telemarketing AdvantageWhat is telemarketing?Telemarketing is the process of marketing goods, advertising services or customer service over the tele...

Telemarketing Great Way to MarketThe use of telephone to sell a product or service is known as telemarketing. There are many companies, which use this marketi...

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The Reality of TelemarketingForget what you think telemarketing is and embrace the reality that it is used by the largest companies in the world to intro...

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TelemarketingMarketing consumer products over the phone is called telemarketing. A recent study indicated that products and services sold ...

Reasons Why Telemarketing is Still an Effective Sales Tool for Many Businesses TodayThe use of telephone to carry out marketing campaigns is called telemarketing. Marketing has come a long way, from selling st...

Telephone Sales Basics for Start-upsEveryone picks up the telephone to do business. Yet the word telemarketing has many negative connotations for people. However...

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Telemarketing Vendors Cant Compete With Internal OperationsLots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling ...

Telemarketing Call CentersAmong other things, telemarketing call centers specialize in appointment setting, telesales and market research programs. Gen...

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Teleselling Troubling Topics

Telemarketers come in all shapes and sizes and are constantly selling us all sorts of garbage. But they are not always selling us a service or a product, as sometimes they are persuading us to do something. Now normally telephone sales people try to get us to buy something but not always. Occasionally they try to get us change our opinion, re-enforce our decision or vote for something. How do they do this you ask?

Well it is simple really, first they attempt to get us to fear the outcome if we fail to act. For instance if we vote for the Republicans then the Democrats will lose and that will mean Global Warming will destroy the Planet they will say. Or if we vote for Democrats then the Republicans will not get elected and the International Terrorists will come into our country and your family will be in grave danger.

When selling on the phone these telemarketers will work very hard to scare you and act like your friend and get you to commit yourself to vote for their initiative or candidate. This is how they sell troubling topics on the telephone and you might enjoy listening for it and watching the manipulation of the conversation and use of tactics. Consider all this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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On Demand Mortgage

Buying mortgage leads can be frustrating and sometimes fruitless, as you may discover that on using these leads they are not very fresh at all. This leads to down time and negative time management, as they will only end up disappointing you after making endless calls and finding that these are of no use to you. There is also the chance that these same leads are no longer valid and maybe phony as well. Many mortgage companies have faced this problem and they spend hours chasing these pointless leads only to discover there is no point to the exercise. One way to deal with this problem is to establish your own leads by enabling your employees the freedom to enhance their own lead lists. Usually software that helps you to do this is very often costly and needs a dedicated IT person to manage the system.

The ProStar On demand hosted system makes an affordable option and one that is easily maintained and is entirely turnkey in its application. This system will be up and running within days of application and will not put time constraints on your business load. It is a very user friendly product that will enable your employees to become expert users of the system very quickly and will not result in down time through the application phase.

It allows for lead generation and telemarketing, it allows you to easily transfer calls to your mortgage brokers and to keep track of vital client information in the transfer process so the broker is up to date with the information. Customer relationship information is one of the key pieces of subject matter that you need to control in your very busy call centre, and this information must be transferred on the CRM to the broker, which this system easily takes care of.

You have access to an excellent training program that is available with this package and you always have access to the help line at anytime from anywhere. This whole system will put you leagues ahead of your competition and you will be generating hundreds of leads weekly with it within days of its inception. This will allow for the flow of correct information between your call centre and your mortgage representatives, which is a crucial part of any customer service industry.

Being a web based program allows for ease of use and without the worries, the price tag of more conventional programs that are a headache to operate and are usually very costly to maintain and upgrade. with the ProStar On demand Mortgage system you will have only professional system management and flowing work reviews, this will leave you time for the important things in your business, such as, lead distribution, data distribution to your clients in real time, profit from the data flow from your leads and the integration of the system into any telephone system. Leaving you with piece of mind and the knowledge that your data is completely up to date.

You definitely find this system will fully incorporate into your existing programs with ease and without having a handful of tech people around to monitor the program as with other packages, this will only enhance your standing within your business role.

About Promero, Inc\r Founded in 2001, Promero http://www.Promero.com has partnered with recognized global leaders to provide innovative technology, strength, stability, comprehensive consultation, implementation and support. Founded in 2001, Promero is a leading application service provider of Internet-based call center CRM and lead management software.

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Cold Calling Is Contagious!

When you catch the common cold you are considered to be contagious. This means that those individuals that you come into close contact may catch your cold. What are the probabilities that you will give your cold to someone else? Since I dont have specific percentages for you, I would conclude that the closer the proximity that you have with someone then the stronger the probability that you will give your cold to this person. This makes sense, huh? So what does cold calling have to do with the common cold? And how is cold calling contagious?

Since cold calling is not the common cold we can therefore conclude it is not contagious. However, I am proposing that cold calling is contagious and has the ability to affect your sales prospects, but how is this possible? There are certain personality traits that we can bring to the telephone conversation that can have a powerful affect on both your prospects attitude and behavior. Some of these personality traits include your…

* Positive Attitude

* Enthusiasm

* Charisma

* Optimism

* Creativity

* Confidence

* Sense of humor

* Inspiration

* Perseverance

* Friendliness

How do these personality traits affect your prospects attitude and ultimately their behavior? These traits are powerful tools that you can use to instantly inspire not only your prospects curiosity, but a tool that you can use to reduce their resistance as well. Below are a few example questions that you can answer which will help to illustrate my point here:

* Can you think of the last time in which you felt a bit down and someone approached you with a nice big smile? What happened next?

* Can you remember the last time when you were a bit hesitant about doing something and a friend of yours made a joke to help ease your tensions? How did this make you feel?

* Can you remember the last time that you were a bit unsure about buying something and the person you were speaking with came across so confident that you decided to take a chance and buy it?

* Have you ever met someone and you felt this type of energy illuminating from them that was so positive and so warm that it made you want to immediately speak with them?

* Have you ever come across an inspiring story and it motivated you to do something that you thought that you would never do?

Are you seeing the big picture here? Do you understand what these examples mean? These examples illustrate that if your prospect is not expecting your call traits such as your positive attitude and your enthusiasm will inspire their curiosity. These examples illustrate that if your prospect is busy your perseverance will inspire their curiosity. These examples illustrate that if your prospect is having a bad day your sense of humor might turn their day around. All of these traits have the ability to alter not only your prospects attitude, but their behavior as well.

In other words, these personality traits are catalysts that can alter your prospects thinking and motivate them to take action. William James, the great American psychologist and philosopher stated, \”The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.\” If you agree with this quote, then we also have the power to affect the attitudes and behaviors of our prospects. Based on this information, is cold calling contagious?

Copyright 2006 MR. COLD CALL SEMINARS - All rights reserved.

Behind The Scenes With Mr. Cold Call

Mr. Cold Call is the author of \”How To Have Fun Cold Calling and \”115 Common Sales Objections, 156 Clever And Savvy Responses.\” According to Mr. Cold Call, \”Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!).\” Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospects curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his weekly cold calling tips at http://www.mrcoldcall.com

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How Cold Calling Builds Careers & Profits

At 19, I sold Time-Life on hiring me.

Then, I sold enough Time-Life books to earn the top salesperson distinction.

That helped my manager to get promoted.

When the sales manager position opened up, I earned it.

I did well enough in that position, hiring, firing, training, compensating, and motivating a team of 60 sales and back office people, to be offered my own city to run.

Instead, I stayed in school, believing Id cash-in my abilities for even greater lucre, later.

I sold various things, all by cold calls, during college and grad school, earning me new cars, nice living quarters, and great recreational opportunities.

After I finished my Ph.D., I made cold calls to establish my consulting practice, setting up more than 40 universities, nationwide, as my sponsors.

Those programs did well enough to be publicized broadly, bringing me to the attention of Prentice-Hall, which asked me to write a book.

I published six in five years, including the classics, YOU CAN SELL ANYTHING BY TELEPHONE! and REACH OUT & SELL SOMEONE.

Books became tapes and newsletters, and spawned more keynote speeches and seminars.

They brought me even more clients, including Xerox.

One day, after having developed a telemarketing program for their computer division, under my guidance and close enough to hear my coaching, my key contact sat down to a phone, dialed the president of a major corporation, followed my script to the letter, and earned an appointment to sell a half-million dollar bundle of hardware and software, proving the value of my processes to himself and to about two dozen top salespeople.

The same methods I developed, refined and shared were launching yet another successful enterprise within an enterprise.

Absolutely nothing about this cycle has changed during the last two decades. I develop and publish my techniques, and train you and coach your team to sell.

You pick up the phone and prosper.

This is how cold calling builds careers and profits.

So, dial and smile, and I know youll be pleased.

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, customer service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles and several popular audio and video programs. His seminars are sponsored internationally and he is a faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with impressive academic credentials: A Ph.D. from USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies..

His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: gary@customersatisfaction.com His blogs include: YOUR CUSTOMER SERVICE SUCKS! and ALWAYS COLD CALL! at: http://www.alwayscoldcall.blogspot.com

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How Much Per Lead?

Almost everyday I encounter General Managers and Special Finance Managers that want to sell more cars to the special finance segment of the market. I say almost because some of them tell me that they are satisfied with the number of cars they are selling to this market. I think those people need to evaluate why they are in the car business at all, but that is just my opinion. However, for the people that want to sell more cars, they are typically looking for the lowest priced leads that will generate the most sales.

The conversations typically start with \”How much do your leads cost?\” Great question but most of the time there is a bit of unknown confusion. I think they are referring to the price of the lead and not how much is this actually going to cost me.

The question lingers \”What is the cost then?\” Sparing everyone from a long disposition on the different types of leads, I will work with total price and total number of leads generated. The two scenarios are Company A and B. Company A will generate 100 leads for $5,000 and Company B will generate 100 leads for $10,000. Obvious choice is Company A. You get the same number of leads for half the price. That is a great deal!

Time to apply some math. Company A is selling a lead that has an average closing ration of 4-6%. That is 4-6 cars sold at an average of $2,500 gross profit. The good news is that Company A just produced $10,000-15,000 in gross profit. Back out the expenses and net profit is between $5,000-10,000. Most folks at this point are thinking, \”Great, I covered my expenses and made some money.\”

How about Company B, they have an average closing ratio of 15-18%. That is 15-18 car deals at and average of $2,500 gross profit per deal. That translates to an additional $37,500-45,000 monthly gross profit. Back out the expenses and that is a net profit of $27,500-45,000.

Looking at a best and worst case scenario, that is the best of Company A and the worst of Company B. With Company A, the net profit was $10,000 and with Company B, it was $27,500. A difference of $17,500!

Back to the original question \”How much do your leads cost?\” Well Company A had a price tag of $5,000 and made an additional $10,000 net profit. Company B had a price tag of $10,000 and made an additional $27,500 in net profit while generating $17,500 more than Company A. So yea, Company A had a lower price but ended up costing $17,500 in missed profit.

In the big picture, Company A will earn you an annual profit of $120,000. Company B will earn an annual profit of $330,000. That is NET profit! That means that Company B, for twice the price, will triple the profit. As I once heard in a song, we pay for what we get.

Christopher Blackburn

http://www.specialfinanceleads.blogspot.com

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Unlocking Your Treasure Trove Of Contacts Can Uncover A Gem Of A Customer

When we are setting up new telemarketing campaigns, one of the first questions clients ask is will you provide the database?

Probably the single-largest determinant of success for a marketing campaign is the prospect list: the potential customers you want to target. The initial reaction of most A&P clients is immediately to go out and buy a chunk of names by size of company in their local area. But often this is a very crude way of deciding where you want to get customers from.

By far the best source of new business is people you know. Perversely, many people new to marketing argue that, if they have not bought yet, well they wont buy if I ask them again. No! No! No!

One marketing theory states that future customers need to be exposed to your company 7 times before they make the decision to buy from you. So you are far better contacting people that you have met at networking meetings, that are fellow members of a Chamber of Commerce, may have seen your advert, visited an event you exhibited at or in any other way may have been exposed to your company or product.

So the very best list is in fact your existing customers to whom you can cross-sell or up-sell. So always start with your own contact base.

Hopefully, as a consummate networker, you enter the details of every person you meet at networking events onto your contact database. Almost everyone has Outlook and that offers a great basic contact management tool. Even if you dont think you will do business with someone, if you pick up their card, they should go on your database.

So lets assume you have been systematic. If you meet on average 10 people at an event, you attend one a week, in three years you will have 1500 new people on your database. What a goldmine!

Next, before you market to them, you need to segment the prospects. Rarely is their location of prime relevance, even though A&P clients often ask for appointments near them. In most cases you probably communicate 90% of the time with your clients on the telephone or via email.

So pick the industry sectors and company sizes that are most likely to be interested in your product. The time you spend carving up your existing database will pay dividends. Because you will get a better response rate which means your money or time spent on telemarketing will reap you much better returns.

Andy Szebeni is director of sales training and telemarketing company A&P. For more information and free tips and hints go to http://www.a-and-p.com.

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The First Call of the Day May Be Your Best!

As winter approaches youll see lots of commuters warming-up their cars before leaving for work.

Baseball players make a number of warm-up pitches from the mound before a game commences.

Professional singers and actors cycle through vocal scales to nudge the frogs from their throats.

So, it only makes sense for cold-callers, for prospectors and appointment setters to expect to cycle through, or more accurately, to waste a few prospects before settling into serious selling, right?

Im not sure about that.

In fact, as I think about my own cold calling practice I must say I hit the boards, running, and a majority of times I achieve great results with the very first people Ive phoned.

Why is this? Why is no warm-up required when cold-calling?

A few reasons come to mind:

(1) You are probably going to sound more genuine during your first pitch than you will at any other point in your day. Sure, youll show flaws, but they humanize you, making you endearing to buyers who interpret them as indicia of sincerity.

(2) Youre going to sound more customer centered and focused with that first individual than with other prospects. How come? After, say, two hours of calling your memory banks will be inundated with experiences, good, bad, and otherwise. These will taint your current calls, contaminating them. But when youre fresh, the only person talking to your prospect is you, in the here and now.

(3) When I visited with a former Dean of the Annenberg School for Communication at USC, he said: We believe the first time we teach a class will be the best time. His idea was to videotape those first efforts, developing an archive new students could draw from while enabling professors to develop new classes each year instead of rehashing the old. His take: First time, best time.

So, dont waste your time by discounting those initial calls. Expect to succeed during the very first.

They may be your best!

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, customer service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles and several popular audio and video programs. His seminars are sponsored internationally and he is a faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with impressive academic credentials: A Ph.D. from USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies..

His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: gary@customersatisfaction.com His blogs include: YOUR CUSTOMER SERVICE SUCKS! and ALWAYS COLD CALL! at: http://www.alwayscoldcall.blogspot.com

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The Million Dollar Cold Call

People seem to get a thrill turning up their noses at folks who sell by telephone for a living.

But let me say, if theyre well trained and compensated properly, theyre worth their weight in gold.

Ill give you an example or two.

My former insurance agent, who retired blissfully to the golf course a few years ago, had a sales support person who was simply dynamite. She would not only handle all of the inbound business, such as rating policies, adding and changing policy terms, and channeling claims, but she was a remarkable dialer-and-smiler.

In her spare time she made cold calls, seeking fresh business, and she pitched existing clients for referrals and upgrades and additional lines. For instance, if clients had their cars insured, they were invited to get a life insurance quote.

Jim, the agent, calculated that it was worth every penny he paid his assistant to make these calls, and he gave her substantial bonuses for succeeding, because over the course of time, a new client was worth about $30,000 in commissions to his agency.

That means a great cold call that put a new name onto the books was worth a ton.

Contrast this reality with the popular misconception that cold callers are cheap labor that can easily be outsourced and offshored. Could dialers in India be as successful as Jims assistant?

No way. They wouldnt sound local, they wouldnt have a command of the atmospherics of the current insurance market and competition, and theyd sound superficial, not rooted in the community as Jims agency was.

Im fond of telling the story about the institutional investment salesman at my Texas-based clients site who went from January through October without making a single sale.

He was on straight commission so he earned nothing for ten months of exertion. Then, in November, one of his prospects said yes, rewarding him with a ONE MILLION DOLLAR COMMISSION.

If you do the math, he probably made 10,000 calls before he struck pay dirt.

So, how much was each call worth to him?

One-hundred dollars was what he earned for each of those 10,000 calls. Thats a lot more than your typical doctor, lawyer, and average Wall Street investment banker earns.

Of course, this gentlemans calls were worth even more to his employer.

Do you know why cold calling is also known as prospecting?

Because theres gold in those calls, partner!

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than a thousand articles. and several popular audio and video training programs. His seminars are sponsored internationally and he is a top-rated faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with some of the best academic credentials in the speaking and training industry. A Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies and successful family owned and operated firms.

His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: gary@customersatisfaction.com

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Important Differences In Call Centers

Typical call center duties include lead generation, product support, dissemination of information, inside and outside sales, and debt collection. Most major corporations make use of call centers, some in-house, while others outsource call centers both in the United States and abroad. Most call center positions require little in the way of education and experience. As a result, these types of jobs are typically low paying and result in high levels of turnover.

However, there are a handful of professional call centers that focus only on sales, appointment setting, outbound telemarketing, and inbound call handling. The better call centers provide script writing services for your campaigns. Call centers that focus on a particular niche, like sales, are more effective at delivering results when compared to a general call center that deals with customer service, bill collection, or fundraising. These sales centers look for well educated, articulate sales agents and pay them very competitively much higher than the typical, run-of-the-mill, all-purpose call center agent.

Sales call centers have several distinct advantages. They help corporations and businesses cut back on costs, streamline operations and provide customized service to their customers. Professional sales call centers have highly trained agents that do strictly phone sales all day every day, so they can probably even out-perform your own staff.

Call centers generally have high levels of quality control. This is because the level of quality a customer receives before and after a purchase affects the goodwill and reputation of the company. It also determines whether a customer will come back or look elsewhere for their product or service needs. Call center agents become the face of the organization. Customer support affects a companies bottom line. For this reason, quality control managers record calls between the agent and the customer and review them in order to correct and improve any deficiencies. The activities of agents can also be monitored for other reasons, most notably for monitoring efficiency.

Things such as the duration of an average call, the average number of calls in queue, and the speed in which an agent answers the phone can all be measured to determine the efficiency of the individual agent and of the entire call center. Workforce management software can then be used to calculate the specific staffing needs of the call center in an effort to ensure that enough people will be available to adequately answer the phones and provide customer support.

Call centers play a significant role in the support and care of new and existing customers. Handling outbound solicitations or simply providing information to a prospect who has dialed the call center, how these individuals are treated and helped will go a long way to building the brand of the business. Careful and ongoing training as well as adjustments to better meet customers needs will continue to be the vital role played by the call center.

Learn how a professional call center who is laser-focused on phone sales can earn you more revenue per call and improve your bottom line at http://www.consultsales.com

Ty Price is the E-commerce/Marketing Director of Consult Sales. The professional phone sales call center is engineered to consistently perform with excellence in the consultative phone sales and telemarketing environment, and will deliver more revenue per call than you are currently enjoying. Visit http://www.consultsales.com to see how Ty and Consult Sales can improve your bottom line.

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