PPC vs Natural SEO Who Wins! (Part 3 of 7)
A lot of marketers out there give some really bad advice on both. But we can dispel one myth right now! This is the argument that PPC is much better than getting a natural ranking in Google for example. I know that for the short term PPC will help you get momentum going, its also a great tool if you want to test things.
But the unfortunate thing about PPC is that it wont stand the test of time if you want really impressive results. Organic rankings in any search engine always do better. WHY? well it purely has to do with how a user interacts with a page after the search results are shown on the screen. Below is an example (real) that shows where a prospect eyeballs and clicks after a search is complete a search term.
I guess this picture above deserves an explanation right?
Ok, well after continuous studies on how people interact with search engines and results pages there are some interesting facts found
The way someone eyeballs the page is extremely important. In the example above, Red is areas getting eyeballed the most! blue is not. What is very interesting is that most attention is being directed on the top left hand portion of he page! Natural SEO ranking hides here all day everyday! So having your links there you more likely to get more traffic.
Now google adwords, always show up on the right hand side of the page. But as you can see there is not much action over there, or not many people taking much notice in what is showing up there.so you can expect not many clicks will eventuate from this. Most the action is happening at the first 4 or 5 links on directly under the search function.
Natural links and rankings get results, especially if you can get up in the first few. The above case study is real proof of that. The only thing is it could take a little time to rank well.
PPC is great for testing but remember if you pay for it, you going to be getting traffic literally in minutes after you set it up, there is not time to wait. So there are pros and cons to consider in using the two, however PPC is still a great way to bring targeted traffic to your site. As stated before, its also the great way to test things too, headlines, copy, order pages etc.
For the most amazing secrets for generating massive internet traffic please visit http://www.trafficsecretsreport.com
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