Pros & Cons of Different Types of Downline Builder

There are several different types of downline builders with different pros and cons. Here are what I consider to be the main ones but there is overlap and variations of these

#1 Company downline builder

If you join an online affiliate / mlm business then youve probably already got one of these. The company provides a means whereby you can promote your own website branded with your name and links.

The system usually provides an autoresponder and a signup page so that you can promote the website and people can either join right away or they can leave their contact details to receive more information.

The website is intended to handle the conversion / list building aspect; you just have to promote it.

#2 Downline builder for multiple businesses

Someone had the idea that if they were a member of more than one multi-level business, they could get leverage by creating a site that promotes multiple businesses at once.

They created a site where you could enter your affiliate links or IDs for the multiple programs and then by promoting just one site, youd be promoting all your businesses simultaneously.

#3 Downline builder for specific business(es) plus traffic exchange(s)

The problem with #2 is that one still has to get traffic to the downline builder website. Traffic exchanges had often been promoted as a good way to get traffic to your downline builder.

So the smart move was to incorporate typically 2 or more traffic exchanges into the downline builder. Since traffic exchanges are generally multi-level in their own right, this system allows people to build downlines in one or more businesses and multiple traffic exchanges at the same time.

#4 Downline builder for traffic exchanges

This type of downline builder doesnt promote any specific business, just traffic exchanges.

Pros and cons of each

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  • #1 is focused - if youre a member of that business then its a great tool once you learn how to promote it. This is where most people flounder.

  • #2 is what I call a no-added value system; there is a selfish and greedy feel to these sites because all the owner wants is to build downlines in multiple programs - there is (generally) no help to those using it.

  • #3 is much better because they give you a money making program or several and the means to promote it. So although the intent is the same, this is an added-value system. Just so long as you want to promote the same business(es). If you dont then the presence of these other businesses is going to distract any prospects that you send to the downline builder. In fact, that disadvantage makes it unlikely you would use #3 to help grow your business.

  • #4 is the best choice if there isnt already a type 3 downline builder around that incorporates your chosen business.

    • In fact even if there is a type 3, type 4 has a unique advantage over all other downline builders:

    You can get people into your downline builder regardless of whatever business those people want to promote - its still useful and valuable to them.

    So youre then in the unique position that you can offer something to people in businesses other than your own and doing that will help you build your own business.

    This can more than offset the advantage of having your particular business built in to the downline builder.

    Troy Wray developed a system that helps people e-x-p-l-o-d-e their downlines in traffic programs.

    Get a free account NOW, watch the videos and build your own free traffic stream.

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    Posted by admin on 24 Aug 2008 | Tagged as Internet Site Traffic |