Reach Sales Prospects Through Team Cold Calling
What is Team Cold Calling? This far out, but ever so magnetizing technique integrates teamwork with cold calling. When these two forces are combined they have the potential to dramatically increase your call to contact ratios! When and how is this technique used?
Lets first start with when this technique is used. This technique is used after you have been unsuccessful in reaching your sales prospect. If you have attempted to reach your prospect three times or more with no response then use this technique to contact your prospect! Next, how exactly is this technique used? There are two major ways to use this technique.
The first way is to ask your co-worker or manager to contact your sales prospect for you! After you have made several unsuccessful attempts to reach your prospect forward your lead to your team cold colder (one who cold calls for you). When this person (co-worker or manager) makes the call to your prospect its important that he/she emphasize the fact that YOU have been trying to reach them. When your prospect receives a telephone call from your co-worker or manager (either a live call or by voicemail) it makes your prospect feel important. And with such feelings the end result will be a higher likelihood that your prospect will be reached!
Another reason why this technique may work is that sometimes it helps to have a different voice or thought injected into the prospecting effort. We all interpret life in different ways and perhaps the idea of someone calling for you helps to bring a new way of thought or idea into what you have to offer. This concept can be interpreted with an example. Think of this particular idea in regards to advertising. For example, a major advertiser may advertise a service over a period of a few weeks that you may see on television. After viewing this commercial several times it has no affect on you--meaning there is no action as a result of your viewing. Then one day, the same advertiser is on television, but its a completely different advertisement. This advertisement results in an action the next day. This action could involve contacting the advertiser for more information or actually purchasing service.
The second major way to use the Team Cold Calling Technique is similar to the first way. You still rely on your co-worker or manager to make the cold call for you, but for a completely different purpose. What is this purpose? If you are contacting your prospect for the first time and find on their company website (i.e. under management biographies) that they had attended a similar college, or have a similar interest (i.e. movies, racquetball or scuba diving) as your co-worker or manager then have them contact your prospect for you!
When your prospect is contacted by your team cold caller (this being your co-worker or manager) they can mention their "shared interest" on their initial telephone call. This is a fantastic way to instantly warm up your cold calls! For example, if both your prospect and your manager had attended the same college can you imagine the instant connection? The more you have in common with your prospect, the greater your results will be in reaching them!
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospects curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at http://www.mrcoldcall.com
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