Tampa Real Estate: Emotional Hullabaloo During Transactions
Buying or selling a house in Tampa real estates (or at least the decision to do so) is fraught with emotional thunderclaps. As you approach the prospects of buying your next home or investment property or selling either one in Tampa, for that matter, keep in mind that you are about to go through a Grand Canyon of emotional ups and downs.
The reason people buy a lot of products is because of the emotional factor. A University of Florida study on emotions and their effects on the buying process, which is entitled Americans More Likely to Let Their Emotions Do the Buying, contends that emotions were nearly twice as important as knowledge in buying decisions.
In fact, sales training courses have techniques, such as the Embarrassment Close, where the sales person makes the consumer feel embarrassed for not buying. The Emotion Close is designed to trigger identified emotions that push consumers into signing the bottom line. Sales training programs even offer a course that goes with the name: Emotional Response MarketingThe Key to Producing Results.
I am not saying that emotions have no place in your Tampa real estate purchase process. I am as guilty as any other American consumer of buying because I liked the way a product appealed to my pride, sense of image, or even covetous desires to just have more than my neighbors. So do not think you are going to be able to buy a house with an emotionless stoicism to ensure your decision is only logical. In fact, it should not be solely logical.
If we all purchased homes based on what is logical, we would be living in the most basic property that met our basic needs. In addition, the 1,100 square foot, $180,000 condo protects me from the elements as much as the 7,500 square foot, $1.5 million estate. Thus, there must be somewhere in the middle where you should aim your buying arrow.
The University of Florida study also pointed out that marketers should focus more on understanding how to connect with their audiences on emotional as well as intellectual levels, and encouraged buyers to understand what is going on with them emotionally as they make a decision, especially on big-ticket items.
Forthrightly, part of the Tampa real estate frenzy of the last several years was purely emotional driven. A lot of money was to be made in the hottest of markets; however, it was the emotional high from believing in the instant riches that would follow the purchase that got more people into Tampa real estate than the fact that it is a good investment. Real estate investing has always been a great investment. What is interesting is that any investment expert will tell you to buy low and sell high on your assetsnot buy high and sell higher. But the emotional hullabaloo of buying a house with a $35,000 deposit and flipping it in 6 months to the tune of a $120,000 profit continued driving prices up and markets hotter.
Now that the Tampa real estate market has returned to normal, the savvy investor and home buyer can really profit from approaching the transaction from a left-brain, number-crunching approach, balanced with the emotional joy of owning a really nice house.
As you walk through houses for sale, the traditional agents will still tell you, You will just know when you have walked into your house. I should agree with them on this matter. The commonsense (logical) side of the decision is: Can I afford it? Does it meet within our financial limitations? Meanwhile, there should be the balancing (emotional) side of: Wow! This is the place because I feel at home.
Earl Juanico\r http://www.tampa-realestate.biz
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