Targeting

In order to increase the CTR of the ads and also result in a better branding of your site, you need to make sure all ads on your website show targeted ads which fit to your sites content.

Many webmaster have problems with ads that dont show proper text links. Anyway, its quite easy to target ppc ads.

The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Googles bots.

You can implement section targeting by adding special HTML comments to your sites HTML code.

The HTML tags to emphasize a page section take the following format:

< ! google_ad_section_start >

< ! google_ad_section_end >

If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:

< ! google_ad_section_start(weight=ignore) >

Heres an example of how your sites code should look like after implementing section targeting:

< html>< head>< title>Your Sites Title< /title>< /head>

< body>
\r Notify Blogger about objectionable content.
\r What does this mean?
\r Blogger
\r Send As SMS
\r Get your own blogFlag BlogNext blog
\r BlogThis!

This is text content of your web page.

< ! google_ad_section_start >

This is the text which you want Google to emphasize when targeting ads.

< ! google_ad_section_end >

Here might also be some content.

< /body>

< /html>

Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.

Take a look at Adsense tips and tricks at Great Adsense

Section Targeting: Have You Been Sectioned Yet?
At the last Google Webinar, there was some discussion about Section Targeting. I havent seen much discussion of this topic on...

Targeted Traffic - Increase Targeted Traffic to Your Web Site
The aim of all Internet based activities is not just getting visitors to your website but of turning them to your clients. Al...

Great Adsense Tips
The online advertising market is going to grow to $18.9 billion in 2010 according to Jupiter Research. That means we are goin...

Winning Results With Google Adwords Traffic
Getting winning results with google adwords is the question that many pay per click advertising are wanting to know. There a...

Demographic Targeting With A Bankruptcy List
The bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of individuals and busi...

Keywords That Result In Money Making Ideas
As you may already know, Keywords are the beginning of any research that needs to be carried out when developing a website,...

Get More Out of Adsense - Tips to Improve Contextual Targeting on your Site
As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements (PSA) and ads unrel...

Why Adsense Is The Fastest Way To Make Money Online
There is hardly any argument over the fact that the Google Adsense program is a very fast way to start to make money online. ...

Internet Advertising - A Basic List of Web Promotion Tactics
Internet advertising can seem like a complicated and difficult proposition. In reality, there are some basic Internet advert...

5 Easy Steps to Make More Profit with Generating Traffic
Fast methods of generating traffic often involve just a little planning and action. While there are lots of things you can do...

Intermediate Tips for Make Money with PPC Publishing
Even with all the controversy surrounding PPC advertising, people are still trying to get in on the game. This means that PPC...

Generating Traffic - Intermediate Tips for Generating Traffic
There are many ways to generate traffic for your website, and most of them are very effective. To make more profit from your ...

Bankruptcy And Bad Credit Car Loan
People would naturally think that having been declared bankrupt would immediately tag a person as high-risk borrower, thus, i...

A Dead Simple Way To Increase Your Adsense Earnings
Do you know sometimes very small changes to your website can make a high impact on your adsense earnings? If you got a lot of...

Google Adsense Tips
Google Adsense is one of the easiest and most popular ways to monetize a website. I have used Adsense myself on several of my...

Start Earning Money With Adsense - Can Be Done Easily And Quickly
How you can start earning money with Adsense can be done easily and quickly? You will be amazed at the results you will be ge...

PPC Publishing- 6 Key Ways to PPC Publishing
PPC publishing is rapidly becoming the most popular way to increase your exposure on the internet advertising scene. If you w...

What I Know and Remember About Baseball - Seasons
The shift from 1974 to 2007 has been dramatic. Baseball once relegated to the dreams and comforts of summer is now a year rou...

Can You Really Make Money Off Of High-Paying Google Adsense Keywords?
Everyone on the internet knows that there are places where you can purchase high-paying google adsense keywords with the inte...

Article Writing as a Traffic Generator
Article writing can be a scary prospect if you are new to internet marketing and maybe never thought of yourself much as bein...