Testing and Tracking, The Adsense Marketers Most Powerful Tool
Adsense publishing is a complicated game with many factors contributing to your level of success.
As with any business model, it is necessary in the Adsense game to have in place measures to test and track the methods your using and the results they are yielding.
Here is a simple example:
I put up 10 sites on keyword topics that I have researched. Over time I track the results of these pages in many ways. I learn what pages of my site are getting clicks and what keywords these pages are optimized for. I learn through which search engines or methods people are finding my pages. I learn which ads on my site are getting clicked, both where they are positioned and what was the contents of the ad.
So what you might say? As long as people are clicking right? WRONG!
Look what I can do with this data.
1. When I know which keywords on which pages are getting clicks I know which keyword topics are getting the most traffic from the search engines. I now go ahead and expand that site by making more pages with adsense on this niche because I KNOW it can get me traffic! If I did not know this I might have gone and expanded all my sites when only some of them are going to make such a move profitable.
2. I learn which search engines are sending me the most traffic so I know to work on optimizing my site for the right search engine.
3. I learn which ads are getting clicks and which arent so I can in google actually ban the ads that dont get clicks and try to change them to some that do!
And thats not all!
Not only that, you can learn what people typed in to a search engine to find your site! Note that this might not be any of your actual keywords! So you can be presented with a new list of keywords for which you can optimize simple pages, add them to your site and start getting more clicks.
Many people fail to test and track because they have the belief that it takes too much time. I think that if you arent testing and tracking thoroughly (as can be seen above) you are not only wasting time but missing out on a horde of new opportunities!
Andrew Hansen is the apprentice to an online marketing guru and has learnt in just a few months how to make a full time income from his online ventures. He uses Adsense Gold for tracking the statistics of his adsense websites. For more information see http://www.viralinstigator.com/blog
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