The Effect Of Smart Pricing In Adsense
We constantly receive phone calls from clients, prospective clients and reporters asking the same question what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, Smart Pricing was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sales, newsletter signup, etc. The example Google gave for Smart Pricing was that a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertisers product or service. A true win-win-win.
About The Author:
Tommy Maric is the manager of TopPayingKeywords.com. TopPayingKeywords.com is designed to help webmasters maximize their profits using Googles Adsense program. Through extensive research, TopPayingKeywords.com develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit http://www.toppayingkeywords.com
Contact:
877-TOP-WORD
(877-867-9673)
info@TopPayingKeywords.com
A Smart Trick for Attracting Higher Paying AdSense Ads
There are no guarantees in life, so I dont guarantee that following these tips will bring you more money every time. However,...
Adsense Online Business Opportunity: How To Make Serious Money By Ignoring Your Adsense Ads
For a long time now many webmasters have been happy to use the Adsense online business opportunity program simply for generat...
Adsense Make Money Instructions To Value
One key Adsense make money instruction that you must never forget is that constant testing will pay off big with Adsense. By ...
Why Alternative Revenue Sources For An Adsense Blog Are So Important
There are those online entrepreneurs who believe in setting up Adsense blogs with no alternative revenue sources other than A...
How to Add Adsense to Your Websites
OK Youve just made the smart move and created your first Adsense account But how on earth do you place the adsense into your ...
Google Adsense Why Less Is More
If you are reading this I assume you already know the basics of adsense. Many people are already making thousands of dollars ...
Is Adsense Corrupting the Internet?
The internet is the worlds most popular destination for information seekers.However, Googles Adsense and search marketing pro...
How To Make Money With Google AdSense
Learning how to make money with Google AdSense can sometimes prove to be more complicated than you think. Most people think t...
5 Google Adsense Secrets To Increase Your Revenue
If youre one of the thousands of people that have tried google adsense with no luck, dont be discouraged. Too many times peop...
How To Prevent Your AdSense Account From Getting Banned
If we browse the AdSense Help Forum, we will find many publishers complaining or inquiring about their account suspension. So...
Millionaire Adsense Affiliate Speaks Out
One millionaire Adsense affiliate who was the first to reveal online that they were on course to raking in over one million d...
Top Adsense Make Money Tips Must Focus On Content
The most vital, top Adsense make money tips have to be based on the content that you carry on your Adsense web site or blog s...
A Neat Google Adsense Trick
One of the greatest adsense tips I`ve ever learned was to put the adsense code just below the image, or next to the image.Tha...
Best Adsense Blog That Will Cause Visitors To Go Click Crazy
The best Adsense blog is no less than a faithful, reliable cash cow that will constantly yield significant amounts of revenue...
Two Money-Making Tips for Adsense Publishers
Fighting and struggling to make more money with Adsense?Here are some tips:1) Concentrate on a single block of ads if your we...
Adsense - Learning the Tools of the Trade
It should come to no surprise to most of you that amongst the number one monetizing forms one can use is Google Adsense a st...
Is Adsense Dead? - Comments on the Latest Controversy
Is Adsense Dead? I received an email recently that indicated that some 30,000 plus individuals have downloaded the Adsense D...
AdSense Video Ads Are Creating A Buzz
The AdSense video ad concept is relatively new, but its already creating a big buzz with both advertisers and hosting sites. ...
Most Profitable Adsense Web Sites: What They Do Different
Webmasters who own some of the most profitable Adsense web sites on the net know a thing or two that the rest of us mortals d...
Google Adsense: You Must Know this to Make Money
If you are working on the internet and trying to make a decent income from your website then more likely than not you are awa...