What Do You Get When You Mix Cold Calling With Toys? You Get Instant Attention

One way to instantly catch the attention of your sales prospect is to give them a toy. Yes, you read that correctly! What kind of toy? The type of toy that you give them really depends on your conversation, their interests and what they do. If you give your prospect the right toy, it puts a smile on their face, warms up your cold call and opens the door of possibility. This "possibility" is an opportunity for you to do business with them!

First, lets explore when you can use this technique. You can use this technique either in-person such as cold calling office buildings or if you are cold calling prospects by telephone. For example, if you are visiting more than one dental office, you could bring a small doll of a dentist or one of those wind-up chattering teeth. Either one of these toys could be used to break the ice on your cold calls.

When you walk in their office, introduce your self, ask to speak with the dentist (state a compelling reason for your visit) and let the receptionist know that you have a special gift for the dentist courtesy of (Your company name here). You can attach your business card with a note about your product and/or service (list both features and benefits). If the dentist cannot meet with you then follow up with a phone call. Many times the dentist will take or return your voicemail out of courtesy. You gave them something and now they may feel obligated to thank you!

You can also apply this technique on your telephone calls. For example, if you are speaking with your prospect and they mention that they collect antique cars then you could send them a die-cast car of an old Corvette or Mustang. Why do this? Besides making them smile it shows them that you are really listening to them. And one key to winning the sale is through relationship building. Can you think of a better way to build a business relationship with your prospect then by giving them a toy?

Behind The Scenes With Mr. Cold Call

Mr. Cold Call is the author of "How To Have Fun Cold Calling and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospects curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at http://www.mrcoldcall.com

Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved

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